Lay's BBQ Prix Pon Max is a bold Thai market exclusive, blending the warmth of smoky BBQ with the distinctive heat of prik pon, Thai dried chili powder. The result is more complex than a standard BBQ chip: a layered flavor with sweet and smoky notes on the front end, followed by a sharp, lingering chili heat that keeps things interesting from the first chip to the last.
This is an imported product sourced directly from Asian markets and not available in US stores. Thai Lay's flavors have a devoted following for good reason, and BBQ Prix Pon Max is one of the most distinctive in the lineup, capturing the region's love of bold, multi-dimensional spice.
If you want to experience what international Lay's innovation tastes like, this bag is a great place to start.
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